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Activities
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- Specific objective is to develop programme area as attractive water tourism destination by
- vitalizing rivers and seacoast suitable for boating by cleaning the riverbeds and riverbanks and installation of boating stops, resting areas and piers;
- improving water tourism related resources (by the rivers, lakes, coast) serving further tourism product development;
- developing new and joint water tourism products (sets of packages) for different target groups in Latvia, Estonia, Lithuania, Russia, Germany and Finland, based on different target country needs;
- - promoting water tourism as active tourism component in Latvia and Estonia as also in 4 target markets – Lithuania, Russia, Germany, Finland in order to achieve an increase in number of leisure tourists in Program area.
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Results
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(1) Common strategic platform for water tourism development – evaluation of existing offer and active tourism potentials in relation with water resources (rivers, coasts, lakes etc.), strengthening the cooperation and experience exchange between the water tourism stakeholders – municipalities, tourism entrepreneurs, tourism organizations;
(2) raised competence and professional knowledge of water tourism operators (experience exchange, training, cooperation events) - thus resulting in more competitive and qualitative tourism services in the Programme area;
(3) developed at least 15 new water/nature/active tourism related products and included in the regional and cross-border tourism offer;
(4) developed accessible for tourists water tourism resources (rivers, lakes, sea shore) with improved and user friendly infrastructure - boating stations, resting areas, floating bridges, information signs, mapping;
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