Maximised Mobility and Accessibility of Services in Regions Affected by Demographic Change (MAMBA)

The MAMBA project aims to promote "people-to-service" and "service-to-people" mobility solutions in rural areas, as well as residents' participation in rural mobility design processes. Project MAMBA partners from six European countries are committed to jointly improve accessibility of mobility services in remote rural areas. Demographic change and limited public finances endanger the accessibility of services, goods and social life in many rural areas in the Baltic Sea Region (BSR). It is becoming increasingly difficult to ensure not only individual "people-to-service" mobility, but also the supply of "service-to-people" mobility (e.g. home care for elderly or various delivery services) in these sparsely populated regions.

The Vidzeme Planning Region will implement the Model Transport-on-Demand (TPP) pilot project under the MAMBA project and will manage the Activity Package "Building capacity for innovating and sustainable mobility solutions." Within the framework of this work package, project partners will develop a database on mobility solutions, a manual for self-organized mobility, as well as guidelines for planning new mobility solutions, analysing the existing legal obstacles to the implementation of new results. Within the framework of this work package, national stakeholder events as well as rural mobility seminars will be organized, for which the responsible partner will be Vidzeme Planning Region.


Maximised Mobility and Accessibility of Services in Regions Affected by Demographic Change



Lead partner

Diakonisches Werk Schleswig-Holstein ( Germany)


The INTERREG Baltic Sea Region Transnational Cooperation Programme 2014-2020


  1. Nordregio, Nordic Centre for Spatial Development (Sweden)
  2. Vidzeme University of Applied Science (Latvia)
  3. Vidzeme Planning Region (Latvia)
  4. Country of Plon (Germany)
  5. County of Cuxhaven (Germany)
  6. Regional Council of South Ostrobothnia (Finland)
  7. South Ostrobothnia Health Technology Development Centre (Finland)
  8. Regional Council of North Karelia (Finland)
  9. Vejle Municipality (Denmark)
  10. Municipality of Trelleborg (Sweden)
  11. Bielsko District (Poland)
  12. Bielsko-Biala Regional Development Agency (Poland)
  13. Institut für Klimaschutz, Energie und Mobilität /IKEM (Germany)
  14. Road Transport Administration (Latvia)


Project’s goal is to improve the accessibility of the most remote areas and regions whose accessibility is affected by demographic change based on increased capacity of transport actors.


  1. Creating an analytical framework
  2. Creating local/regional Mobility Centers (MC)
  3. Implementing pilots in the field of mobility of individuals (people – to - service)
  4. Implementing pilots in the field of mobility of providers of goods and services (service -to-people)
  5. Building capacity for innovating and sustainable mobility solutions


  • Mobility Centres (MCs) will be created in ten implementation areas in the BSR. Based on specific mobility needs in each area, including pilot project "Transport on Demand" in Vidzeme region. The centres will improve existing mobility options by for example:

- enhancing management capacities in transport administration;

- providing digital and non-digital information systems for residents;

- creating platforms for public and private enterprises to pool transport services;

- facilitating cooperation between public transport actors and service providers.

  • New mobility solutions, such as rural carpooling, fleet sharing or mobility as a service (MaaS) will be initiated by the MCs as pilot actions.
  • Evaluate existing, sustainable ways of managing and financing rural mobility, that could be transferred to other regions. Presented to public authorities, transport and service providers, and civil society through a public database and a rural mobility compendium.
  • Promotion of participation of residents and civil society in rural mobility design by compiling a manual for self-organized mobility directed at grass-roots mobility initiatives throughout the Baltic Sea Region. Findings regarding legal, economic and socio-cultural barriers will be pointed out to policy-makers at the regional and national levels through a separate guidance document.


Total – 3 539 884.65 EUR
Vidzeme Planning Region – 239 519.95 EUR

Implementation period

01.10.2017. – 31.12.2020.

Contact person

Liga Purina - Purite

Tel. +371 29214024

Project webpage